![forward-businesscards.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1556041062215-XXXSVYNCK7T4KO41147O/forward-businesscards.jpg)
Forward Corporate Finance
An ethically inspired brand for an exciting boutique finance start-up.
![Deliver something professional but different to what the industry currently sees. That was the brief for a new boutique finance company that wanted to be seen individually, and whose hands on engagement and no-nonsense approach underpin their ethos.](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569152855357-6EOB3ACQNA0I1QV7HJ2N/forward-logo.jpg)
Deliver something professional but different to what the industry currently sees. That was the brief for a new boutique finance company that wanted to be seen individually, and whose hands on engagement and no-nonsense approach underpin their ethos.
![There isn’t much in the way of fun when it comes to brands in the finance industry. Forward, however, wanted to shake it up a bit. They wanted something punchy and fresh in order to stand out. The logo is bold and confident, encapsulating the team’](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569154577294-XE7KGZT32KQ8CCZDCVXP/forward-guidelines-poster.jpg)
There isn’t much in the way of fun when it comes to brands in the finance industry. Forward, however, wanted to shake it up a bit. They wanted something punchy and fresh in order to stand out.
The logo is bold and confident, encapsulating the team’s forward-thinking approach, whilst the colour palette is adventurous yet sophisticated. Along with a set of brand guidelines and private equity brochures, the quirky launch email campaign was a great success. Click rates were high, driving audiences to the new website, where CMS areas gave the client flexibility and control over deals, articles and news stories.
Involvement: brand identity, guidelines, corporate literature, emails, website.
![forward-guidelines-example.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569163521832-OHJH2TE1TRMNGLX124A2/forward-guidelines-example.jpg)
![forward-brochure-cover.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569154553122-V0LBHXA35427SGDS9FNB/forward-brochure-cover.jpg)
![forward-brochure-spreads.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569154551522-3Y8HFIVB11J4HZHKNX79/forward-brochure-spreads.jpg)
![forward-business-cards.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569154575498-63RCM5SY51X5N5W00V6T/forward-business-cards.jpg)
![forward-emailer-iphone.gif](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569170312667-1WSKXNVOKLXV5OOX4OTO/forward-emailer-iphone.gif)
![forward-web.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569171052327-8AK1RE1M5ZX3LOMOPRCA/forward-web.jpg)
![forward-web3.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569171064136-940K5ZA5TSDVM8R6KKLT/forward-web3.jpg)
![forward-web4.jpg](https://images.squarespace-cdn.com/content/v1/5b426c38f93fd454cbd0986d/1569171516775-RFERNQKEYGTQ18KTPCQL/forward-web4.jpg)
Agency: GQ Design