An ethically inspired brand for an exciting boutique finance start-up.
Deliver something professional but different to what the industry currently sees. That was the brief for a new boutique finance company that wanted to be seen individually, and whose hands on engagement and no-nonsense approach underpin their ethos.
There isn’t much in the way of fun when it comes to brands in the finance industry. Forward, however, wanted to shake it up a bit. They wanted something punchy and fresh in order to stand out.
The logo is bold and confident, encapsulating the team’s forward-thinking approach, whilst the colour palette is adventurous yet sophisticated. Along with a set of brand guidelines and private equity brochures, the quirky launch email campaign was a great success. Click rates were high, driving audiences to the new website, where CMS areas gave the client flexibility and control over deals, articles and news stories.
Involvement: brand identity, guidelines, corporate literature, emails, website.
Agency: GQ Design